Swedish fashion group

Qualitative user testing for a new business idea of a Swedish fashion group

User Research


Large Swedish fashion group (via zero360)

Duration / Year

2 weeks | 2020


Development and Execution of User Interviews, UX design evaluation and consulting, writing and design of the research report


UX Researcher and me as a UX/UI Designer


Through zero360, I was involved in a research project for a large Swedish fashion group that wanted to find out if their business idea had market relevance, if the existing UX satisfies user needs, and what improvements could be made to the service itself. My task was to design the questionnaire, conduct the interviews and then write and design a 40-page report on it.