What I've been working for and how I got started



Senior Product Designer | Freelance

Since January 2018
Several projects focusing on UX, UI & Prototyping

I support companies and agencies designing prototypes, websites, apps, products, visual designs, branding, concepts and strategies. With my work I accompany the process from a new idea up to a well defined digital product.

Projects and positions

Senior Product Designer | Freelance

January 2022 - July 2022
Client: Elli - A Brand of the Volkswagen Group | Agency: We Are Systematic

Field: Automotive / E-Mobility
Through We Are Systematic, I supported Elli's product teams as a Product Designer to improve their apps and desktop applications.

  • User Research and Service Design

  • Feature definition and refinement

  • Information Architecture

  • UX Conception

  • User Experience Design

  • UI and DEV collaboration and handover

Senior Product Designer | Freelance

October 2021 - January 2022
Client: Bidigi e.V. | direct

Field: E-Learning
As a freelance Product Designer I conceptualized and designed an inclusive e-learning-platform for the field of social sciences for the target group of teenagers. I supported a team of two project leads and two developers in the whole process from creating a product vision up to a first digital prototype.

  • User research and user testing

  • Market and competition analyses

  • Personas and user scenarios

  • Pains, gains and jobs-to-be-done

  • Development of a product vision

  • User flows and information architecture

  • User Experience conception

  • User Interface conception and design

  • User story mapping

  • MVP creation

  • UX project plan

  • Creation of design principles

  • Wireframing and prototyping

  • Teaching UX thinking and human-centered design

Senior UX/UI Designer | Freelance

February 2021 - July 2021
Client: Large German cooperative bank | Agency: UX&I GmbH

Field: FinTech
As a freelance UX/UI Designer I supported the UX&I Team in a project for a large German cooperative bank. We conceptualized and designed a digital corporate client advisor workplace.

  • User Interface Design

  • Prototyping

  • User Testing

  • DEV Handover

UX Designer | Freelance

March 2020 - July 2020
Client: Audible GmbH | direct

Field: Streaming Service
As a freelance UX Designer I supported the product marketing team of Audible Germany in a 5-month-project by creating a more inspirational app experience and revised the information architecture of the app and the main page audible.de.

  • UX-Consulting

  • User Experience Design

  • Prototyping

  • Information Architecture

Freelance UX Designer / Researcher

March 2020
Client: Large Swedish fashion group | via zero360

Field: Fashion industry
I was involved in a research project for a large Swedish fashion group that wanted to find out
- if their business idea had market relevance
- if the existing UX satisfies user needs
- and what improvements could be made to the service itself.

My tasks within these two weeks were to design the questionnaire, conduct the interviews and then write and design a 40-page report on it in a team of two UX Researchers.

Permanent UX/UI Designer

Januar 2018 - December 2019
Boana GmbH

Fields: MusicTech, PropTech, FinTech, LegalTech, E-Learning, Marketing
As a full time employee I supported startups, SMEs and agencies of different fields by creating MVPs, well defined digital products and brands. I mainly worked for www.digitaldjpool.com and redesigned the whole product experience and the brand. Besides that my areas of responsibility were as follows:

  • Development and implementation of UX strategies and designs

  • Development and implementation of UI concepts and designs

  • Consultation with clients regarding the created UX and UI concepts

  • Visualization of ideas using wireframes, prototypes, mockups and flowcharts

  • Conception and realization of user guidance, interaction design and information architecture

  • Preparation, execution and evaluation of user tests to verify own concepts and assumptions

  • Application of current design patterns

  • Creation of mobile apps and desktop applications

  • Creation of responsive design concepts and layouts

  • Storyboards

  • Application of design thinking methods and Google Design Sprints

  • Realization of design projects in agile project management

  • Participation in the conception of the UX Sprint (Boana)

  • Creation and presentation of software blueprints for handover to developers

  • Processing feedback and performing correction loops with developers

  • Design and redesign of logos (word and figurative marks)

  • Creation of brand style guides

  • Creation of brand presentations and mockups

  • Implementation of existing brand guidelines in user interfaces and marketing materials for clients

  • Creation of sales presentations and pitches for clients and for Boana

  • Development of storylines for landing pages

  • Conception and implementation of landing pages and SEO-optimized websites

Partner & Strategic Designer

Since July 2018

Field: Advertising film production
Since 2018 I support HEY NA! as a partner and strategic designer. My task is amongst others to define business processes, position the company, doing research (market and target groups) and define and visualize the brand in terms of external perception and brand values (from idea over concept to implementation of e.g. marketing materials, pitch decks, website, business cards, etc.).

Communication Designer

August 2017 - January 2018
Mister Spex GmbH

Field: E-Commerce
I worked as a communication designer for Mister Spex - Europe's leading online optician - and had a deep look into processes and structures of a growing startup. It was a very diverse work and I enjoyed the variety of tasks - from creating campaign and social media graphics, graphic assets for the online-shop and stores, to packaging design to photography and so on. I also learned working in agile environments with different stakeholders.

  • Conception and creation of campaign and social media graphics

  • Creation of assets for the online store and stores

  • Packaging design and photography

  • Work in sprint-based organizational structure with JIRA

Communication Designer

August 2017 - January 2018
Stürmer & Dränger - Visuelle Kommunikation GmbH

Field: Insurances and food

  • Grafikdesign

  • Editorial Design

  • Illustration

  • Webdesign

Working student in Customer Relationship Management

January 2015 - July 2017
Mister Spex GmbH

Field: E-Commerce

  • Independent implementation of e-mail marketing campaigns

  • Creative implementation of the e-mail measures

  • Briefing of newsletter and landing page graphics and their acceptance

  • Briefing of the landing pages and their acceptance

  • Independent coordination and agreement with internal partners such as the graphics department, onsite marketing, the PR department and brand management

Marketing employee

June 2010 - September 2011
Soennecken eG

Field: Cooperative in the office industry

  • Conception and implementation of target group-oriented marketing measures

  • Control of production partners

  • Time and budget planning of campaigns

Studies and training

Usability & UX Professional

from October 2021 - June 2022
artop Institute at the Humboldt University Berlin

Beside my work I completed a further education with ~ 250 training hours at artop institute touching the following learning areas:

  • Human factor

  • From requirements to product

  • Analysis & Research

  • Mapping Experiences & Service Design

  • Conception & Design

  • Co-Creation & Moderation

  • Evaluation & Testing

  • Change Management

  • Analysis, design and evaluation of interactive systems

Scrum Alliance® certified Scrum Product Owner

April 2019
PoDojo GmbH

During my time at Boana I took the opportunity to complete a further training in Product Ownership. It was a full time training touching the following learning objectives:

  • Understanding the role of the Product Owner

  • Describing purpose and strategy

  • Understanding customers and users

  • Testing product assumptions

  • Working with the product backlog

Bachelor of Arts in Communication Design

October 2013 - July 2017
HTW - University of Applied Sciences, Berlin

Bachelor thesis topic:
Tangible design as a festival design (Website, poster and social media campaign). Main projects during the study were Magazines on mobile devices, Make environmental information more attractive to young people (magazine) and a book design.

State certified business manager with a focus on marketing communication

September 2011 - July 2013
WAK Köln

In order to deepen my knowledge in business and marketing, I completed a degree as state certified business manager with a focus on marketing communication.

In this full-time study I touched the following learning areas:

  • Business administration

  • Accountancy

  • Business computer science / Organization

  • Business mathematics / Statistics

I set my specialization in marketing communications with the following learning areas:

  • Direct marketing

  • Event marketing

  • Creation

  • Media planning

  • Trade Show marketing

  • Public relations

  • Production

  • Sponsoring

  • Sales promotion

Manager in wholesale and export trade

August 2007 - June 2010
Soennecken eG

Field: Cooperative in the office industry

After school I first learned something commercial (or something "sensitive") and became a merchant in wholesale and foreign trade. Even then I was very interested in marketing communication and conception and stayed there for a year after training as a marketing employee.